Meta Ads · Retention System

You built something real.
The growth should feel like it.

Not another month of paying to find customers you already won.

A complete acquisition and retention system built around your founder story, live in 15 days. If it is not, you pay nothing until it is.

Show me where I'm losing revenue

15 minutes · No pitch · We assess if we're the right fit

What I do

Acquisition and retention
built as one system.

Most beauty brands run ads and email as two separate things that never talk to each other. New customers come in through cold campaigns and then nothing happens. No follow-up, no trust built, no second purchase. I build both sides as a single connected system, written around your founder voice, so the customer who discovers you today is still buying from you six months from now.

01
Founder immersion

Your story, your voice, your ingredient truth. Extracted before anything is built. Every ad and every email is written from that foundation.

02
Meta campaigns

Cold campaigns that bring in first-time buyers. Retargeting campaigns that re-engage warm audiences. Built around data, not guesswork.

03
Retention system

Automated email flows that turn first-time buyers into repeat customers. Written in your voice, running without you, from day one.

04
Live in 15 days

Ads running. Retention flows active. The clock starts the day we receive your assets, not the day you sign.

How it works

Six steps.
One system.

1
Your voice, before anything else

We go deep on your story. The ingredient truth, the reason you started, the way you speak to your community. That becomes the creative foundation everything is built from. We also establish your current repeat purchase rate as the baseline this system is built to move.

2
Cold campaigns go live

Campaigns built around your founder narrative, not product shots. Multiple formats tested simultaneously. We scale what your specific audience responds to. Data decides.

3
Warm audiences get pulled back

A retargeting layer built from your pixel data and existing customer list. Cart abandoners, past purchasers, warm site visitors. Higher ROAS, lower effort. The trust is already there.

4
Your list gets activated

Store connected, list segmented, signup form live. Every new purchaser enters the retention system automatically. No manual input required from you.

5
Retention flows go live in your voice

Retention flows written to sound like you, active within the 15-day window and running without you from that point forward.

6
Weekly review, no filter

Every week we check what is performing, where spend needs to move, and whether the flows need adjusting. You get a direct update on what changed, why, and what is next.

Who it's for

For founders who know
the product is not the problem.

You are generating $50K to $100K a month. You have a real product and real customers who love it. But somewhere in your numbers, revenue is leaking every month and you already know the retention system was never properly built.

Your CAC keeps climbing

You are paying to reacquire customers you already won. The system that should be bringing them back was never set up.

First purchase, then silence

The product delivered. The connection did not. There was nothing after the first order to deepen the relationship.

Agencies gave you a template

Same hooks, same funnels, zero founder story. Nothing built around what actually makes your brand worth buying from again.

Growth feels like effort, not momentum

Acquisition without retention does not compound. Every month starts from scratch instead of building on the last one.

This is not the right fit if

You are doing less than $50K a month in revenue, you need results within weeks rather than months, or you are not open to revisiting your conversion rate alongside the traffic. Beauty is a trust category and this system is built to compound. We have a direct conversation about fit before anything starts.

The guarantee

Numbers you can
hold me to.

15
Days to go live

Full system operational within 15 days of receiving your assets. If it is not, you pay nothing until it is.

3.0x
ROAS target · day 45

Our target on cold audience campaigns. At day 30 you receive an honest progress update on what is working, what is being adjusted, and what to expect by day 45.

5.0x
ROAS target · day 90

Where the system scales toward. If we are not on track you will know before day 45, with a clear path forward and not silence.

If we miss a target, you get a full honest breakdown of why, what is being adjusted, and what the realistic path forward looks like.

If you decide to walk away, every flow, every sequence, every configuration we built stays with you. The system is yours regardless of what you decide.

15-minute call

Find out exactly
where the revenue is leaking.

Bring your last 90 days. We look at the numbers together, identify the gap, and tell you honestly whether this is the right system to close it.

Show me where I'm losing revenue

15 minutes · No pitch · We assess if we're the right fit